Purpose + Passion + HIGH ENGAGEment = highly profitable growth cultures

Co-partnering with organisations creating Meaningful HIGHLY ENGAGED Purpose Driven Environment which influence, support and inspire Innovation.

Uncover the critical elements for a HIGH TRUST Culture  

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You like proper English with no slang and girls who don't swear
You think someone else is responsible for the current results and problems


You prefer soft messages & wishful thinking

You're really straight laced and easily offended


Rachael brings her unique and laser-like focus to any task that she is undertaking; she is creative, compassionate, adventurous, engaging, a skilled communicator and above all she is excited by the opportunity to share ideas and insights.
All that said, there is one characteristic which you should not expect of her: mediocrity. 
John Petherick, Founder Art of Selling, Phuket, Thailand


I wanted to take a moment to reflect on the difference that you make at Manpower. 

I know we have talked about this before, but I wanted to tell you that this place would not be the same without you. 

You bring to Manpower an energy, enthusiasm, and teach people (including me) about what can be accomplished when you approach each situation with the right perspective. 
I am so very grateful to you. 

You put so much heart and soul into our organisation and are a big force in shifting the culture.   
Randy Upright, CEO Manpower Services, Alberta, Canada


Do you feel like you are heard? 
The results flowing and all your  people on the bus?

I often feel that Culture & Engagement is greatly misunderstood. Maybe because it's misrepresented. When referring to Culture & Engagement, this is from the frame of what structures do you have in place to support the mission of your Business for strategic growth, sustainable results which compound AND you are surrounded by people who get it, want it and are invested in your OUTCOMES.

How does ENGAGEment translate to Profits????... Do the profile for a sneak peak...

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the why group - rachael jane henderson 

Reasons 4 us NOT to do business

Get the RIGHT TEAM around YOU!
Have the strategies to ensure those toxic rotten apples don't make it through the door. One bad apple easily spoils the barrel and cost your business a truck load in lost time, energy, resources, productivity and that equals profits and engagement down the drain. 

Sustainable highly profitable growth culture
Bean bags, pizza and movie tickets are nice, and have their place. Yet that's candy floss BS filler stuff and not what builds high performing environments through connecting people with their heart and minds driving results. People want to be part of something special. It's how we are wired. And it takes more than a red wall, a blue bean bag or some vegan pizza.

A specific diagnostic tailored to Your Business, Your Blueprint, Your Compass to continuously refer back to, easily align the business when Purpose, Process or People get off track. 


Whilst being an avid traveller/adventurer I have used my professional and personal life experience to build a career of excellence dedicated to Purposeful Engagement, Environments that cultivate growth and Cultures where Businesses thrive and People share their very best selves. Both have taken me across the globe to experience many different cultures while building my muscle every step of the way, working in New Zealand, Australia, United Kingdom, Canada and the United States.

This has also provided me the pleasure of being at the forefront of award winning culture, implementing global quality processes and creating Culture Plans/Programs so successful they became part of the organisations strategic plan for growth. 

My love of learning is demonstrated through my tertiary and holistic studies leading with my Masters of Coaching, applying various human behaviour methodologies (being a learning machine for 12 plus years in this playing field)Design Qualifications, my love of Adventure Sports, Movement and a Hair Dresser by trade back in the day, giddy up!

These experiences/tools influence my diverse ability to connect with varied audiences, providing a powerful message impacting and influencing results that increases productivity, create thriving, profitable business, speaking to people's hearts and minds to execution with precision. This shit matters! 

Being a member of the International Coaching Guild I am bound by the ICG Code of Ethics to deliver the highest quality service, that's HOW we roll. 

Word on the Street

Want to align your profits with purpose & passion?   





the why group 
Hawthorn, Melbourne
VIC 3122, Australia.

Phone: +61 428 271 915
Email: rachael@thewhygroup.com.au




“co-creating purpose driven cultures which maximise growth” – the why group

Who you have on your team matters, uncover why...

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© Copyright 2016 the why group, trading as henderson creative

the why group 

Click here for your Complimentary Mini Profile

Culture & Engagement Diagnostics 

3 Day on Site Evaluation in real-time

Complete diagnostic analysis of the business using a 4-Dimensional model/tool and methodology for how to think about anything we need to consider for decision making.

Even more than that it the core framework when making decisions regarding Culture, Innovation, Leadership and growing your business. 

Providing the pathway best practice, standard of excellence, benchmarks that matter.

Investment: $3,497

Culture & Engagement Diagnostic

Ensuring your business remains highly ENGAGED & PROFITABLE, with a splash or 3 of Enjoyment  

Execute together 

Taking the results from the diagnostic we create a strategy for sustainable and continuous growth within your business, maintaining high engagement and profits.

Tailored mix of: 

  • Strategy Sessions/Workshops with Leaders for Execution  
  • Continuous support and review every month for period of 9-12 months
  • Executive Coaching 

Investment: Tailored to Client Needs 

Execute alone...

3 hours Session to unpack, review and evaluate data from Diagnostic for implementation/roll out within your business. 

Map/Blueprint for Execution created specifically for Business needs, aligned with implement strategy within current structure. 

90 Day check in to review execution/roll out success.

Investment: $2,297

Experience a taste of the 4 Dimensions...

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the why group 

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